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Stay engaged all year with the SPS Technology Talks

Present your expertise in a monthly, interactive webinar format and actively shape trend topics within the automation community. Through the SPS Technology Talks, you can strengthen your presence as a thought leader and make your topics part of the ongoing conversation.

The webinar format for your automation topics

Key performance highlights

  • Ø 77 participants per talk out of Ø 119 registrations
  • 62% attendance rate of pre-registered participants
  • 83% average viewing time
  • Professional moderation by an industry journalist
  • Produced in the in‑house Mesago studio

Voices from our SPS Technology Talks partners

“Additional formats from the SPS, such as the Technology Talks, are essential for us to provide deeper insights beyond the trade fair itself. They allow us to explore complex topics like decarbonization in greater depth and make our solutions accessible to a broader professional audience.”

“As part of the SPS Technology Talks, mediawave used the opportunity to present its services in a targeted way – even without exhibiting at the trade fair. […] This allowed us to reach many exciting contacts from our target industry, an opportunity we would use again at any time.”

Added value for your expertise and visibility

Your benefits

  • Predictable presence within an established webinar format
  • Editorial integration with a clear distinction between information and provider contribution
  • High relevance driven by qualified audience demand
  • Live questions with valuable insights from your target group
  • Multichannel reach across website, social media and newsletter
  • On demand availability for up to 8 weeks on the SPS website 
  • Performance report provided a few days after each talk

Impact of the format

  • Expert keynotes from research institutions, associations or user organizations strengthen perceived credibility
  • Current trend topics without a sales focus support informed decision‑making 
  • A demanding professional community ensures a high standard of content quality
  • Exchange with highly specialized contacts increases the relevance of discussions
  • Full lead data including name, company, contact details and interest profile

Your audience

  • Highly specialized professional audience
  • High concentration of decision‑makers
  • Precisely selected participants aligned with the topic

Topic plan 2026

Industry 4.0, Software & IT, Cloud, Edge Computing, OT, Sensor Technology, Control Systems, Platforms, Software & Ecosystems, Mechanical Infrastructure, HMI, Security, AI, Machine Learning, Condition Monitoring

Industrial Ethernet, Fieldbus Systems, Wireless Communication, Security, M2M, Industrial IoT, Safety, Remote Maintenance, Industrial Routers, Installation Material & Accessories, Radio Technology, 5G, 6G

IT Security, OT System Protection, Cybersecurity, Cyber Resilience Act, Software, Remote Maintenance, Predictive Maintenance

Image Processing, Sensors, Industrial Cameras, AI, Machine Learning, Deep Learning, Lighting Solutions

Industry 4.0, Software & IT, Cloud, Edge Computing, Sensor Technology, Control Systems, Platforms, Software and Ecosystems, Mechanical Infrastructure, Collaborative Robotics (MRK), Security, AI,  Machine Learning, Condition Monitoring, Predictive Maintenance, Prescriptive Maintenance, Augmented Reality, Virtual Reality, Maintenance

Electrical Drive Technology, Connected Drives, IIoT in Drive Systems, Mechanical Drive Technology, Energy Efficiency, Drive Power Supply, Modularization, Components, Manufacturing-X

Energy Efficiency, Energy Management, Sustainability, Corporate Social Responsibility, Artificial Intelligence, Control Systems, Sensor Technology, Decarbonization, Hydrogen, Energy Supply, Energy Procurement

Safety Aspects in integrating new hardware into Automation Systems, Safety Controllers and Sensors, Safety, OT Security, Components, Sensor Technology, Collaborative Robotics (MRK), Machinery Regulation

Smart Factory, Data Models, Training, Applications of Artificial Intelligence, Machine Learning, Large Language Models, Data Analytics, AI Ethics, Deep Learning, Cybersecurity, AI Act

Trends 2026, Outlook for 2027, Control Systems, Human-Machine Interfaces, Industrial Communication, Standards and Communication Protocols, AI and Machine Learning, Components, Sustainability, Energy Efficiency, Regulations

Furter information

More formats in the SPS Automation Hub

Discover additional year‑round formats that make your content visible within a relevant, topic‑focused environment.

Your direct contact to us

Matthias Hinterhölzl

Senior Sales Manager

Matthias Hinterhölzl

Pierre Kütterer

Head of Marketing Solutions

Pierre Kütterer