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Your stage at our expo – help shape the program!

You can now register for the SPS lecture program! As an exhibitor, you have the opportunity to showcase your expertise live on-site and actively contribute to shaping the trade fair program.

Mesago SPS 2023

Exhibit where automation inspires.

Your innovations and solutions deserve visibility – and the right audience. Become an exhibitor at the SPS and show the automation industry what sets your company apart. Here, you'll find everything you need to know for your participation.

Strong reasons to join

Voices from the SPS Expo 2024

"The SPS is the summit of automation experts. Here, visitors experience the latest technologies and the experts behind them – live. It’s a unique chance to build and strengthen valuable industry connections. Even in economically challenging times, SPS remains a stronghold for innovation and dialogue. Together, we shape the future here."

"This trade fair is truly unique – and for good reason: Whether you're a design engineer, machine builder, plant operator or production manager – this is the place to be for comprehensive information. Nowhere else is there such a concentrated focus on automation topics as at this exhibition."

"The name alone – Smart Production Solutions – sets a clear tone: This is where products, solutions, and applications can be discussed in the right setting, leading to trailblazing innovations. At the same time, this leading trade fair opens up opportunities to act on a global level."

"The best feedback came from a customer who said: 'I think it’s amazing that you’re helping me boost productivity today while also opening the door to a data-driven future.' When someone recognizes that both go hand in hand – I believe that’s a win for the entire world."

Support and contact

Below you will find all relevant information for your SPS participation. But of course, we are always at your side to provide you with personal advice. So please do not hesitate to contact us! 

You are already an SPS customer? Then your hall contact will be happy to assist you.
Our colleagues Jan-Luka Will and Toni Baric will be happy to advise new exhibitors at any time.

Jan-Luka Will

Sales Manager New Sales

Jan-Luka Will

Toni Baric

Sales Manager New Sales

Toni Baric

Participation options

From simple stand space to full-service exhibiton packages – we work with you to create a presence that’s impactful, professional, and tailored to your exact needs.

Three steps to your SPS participation

Registration

Step 1: Register non-bindingly via our online form and let us know your placement preferences. If you have questions about the registration process, our guide will help you step by step.

Would you prefer personal advice? Our team for new exhibitors is happy to support you with your planning.

Step 2: Once registration is successful, it will be confirmed by e-mail. The allocation of the stand spaces begins in spring. For more details, please refer to the FAQ section.

Step 3: At the appropriate time, we will send you a non-binding booth offer. Once you accept the offer, your participation as an SPS exhibitor is confirmed.

Stand space prices*

  Rebooking price**
(until 13 December 2024)
Early-bird price**
(until 31 March 2025)
Regular price
(from 1 April 2025)
Row stand 265 Euro/sqm 274 Euro/sqm 289 Euro/sqm
Corner stand 322 Euro/sqm 331 Euro/sqm 347 Euro/sqm
Head stand 336 Euro/sqm 345 Euro/sqm 363 Euro/sqm
Island stand 350 Euro/sqm 358 Euro/sqm 377 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Plan smartly and without obligation – with our budget calculator, you always have your estimated stand costs in view.

Worry-free at the SPS

Enjoy a particularly smooth and stress-free participation at the SPS 2025 with our stand packages. When booking an exhibition package, everything is taken care of: stand space, construction, equipment, and essential services are all included.

Mesago-2024-Basis-01
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Walls white with visible aluminum joints, height: 2.5 m
  • Lockable cubicle
  • Slide-in fascia white, mounted on the top of the walls
  • Lettering on the slide-in fascia on all sides (black)
  • 1 Table and 2 chairs (4 chairs from 20 sqm)
  • 1 Spotlight LED each 3 sqm stand space
  • 1 Wastepaper basket
  • 1 Coat rack
  • Power supply (3 kW) incl. 3-way main socket
  • Pre-show and daily cleaning
  Rebooking price**
(until 13 December 2024)
Early-bird price**
(until 31 March 2025)
Regular price
(from 1 April 2025)
Row stand 409 Euro/sqm 418 Euro/sqm 461 Euro/sqm
Corner stand 466 Euro/sqm 475 Euro/sqm 525 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Mesago-2024-Komfort-01
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Walls white with visible aluminum joints, height: 2.5 m
  • Lockable cubicle
  • Signboard above the cubicle incl. digital printing (visibility)
  • 1 Table and 2 chairs (4 chairs if over 20 sqm)
  • 1 Leaflet stand
  • 1 Counter incl. front logo print
  • 1 Wastepaper basket
  • 1 Coat rack
  • 1 Spotlight LED per 3 sqm stand space
  • Power supply (3 kW) incl. 3-way main socket
  • Pre-show and daily cleaning
  Rebooking price**
(until 13 December 2024)
Early-bird price**
(until 31 March 2025)
Regular price
(from 1 April 2025)
Row stand 433 Euro/sqm 441 Euro/sqm 484 Euro/sqm
Corner stand 489 Euro/sqm 498 Euro/sqm 548 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Mesago-Premium10
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • No visible frame construction, height: 2.5 m
  • Lockable cubicle
  • Higher front wall with logo or graphics
  • Full-surface digital printing on cabin front
  • 1 Table and 2 chairs (4 chairs from 20 sqm)
  • 1 Leaflet stand
  • 1 Counter incl. front logo print
  • 1 Sideboard lockable
  • 1 Wastepaper basket
  • 1 Coat rack
  • 1 Spotlight LED per 3 sqm stand space
  • Power supply (3 kW) incl. 3-way main socket
  • Pre-show and daily cleaning
  Rebooking price**
(until 13 December 2024)
Early-bird price**
(until 31 March 2025)
Regular price
(from 1 April 2025)
Row stand 478 Euro/sqm 487 Euro/sqm 531 Euro/sqm
Corner stand 538 Euro/sqm 547 Euro/sqm 601 Euro/sqm
Head stand 553 Euro/sqm 562 Euro/sqm 620 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Superior_5x6m_P1_Mesago_NEU
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips cradle to cradle (color options available)
  • Wall construction made of fabric (fully printable)
  • Lockable 2 sqm cabin including coat rack and shelf
  • Wall elevation including background lighting (long-distance view)
  • Separate meeting area including lounge furniture: 1x sofa, 2x armchairs, 1x side table (from 48 sqm double the quantity of each)
  • 1 Brochure stand (from 48 sqm 2x brochure stand)
  • 1 Counter including bar stool
  • 1 High table with 2 bar stools (from 48 sqm 2x high tables, 4x bar stools)
  • 1 Wastepaper basket
  • 1 Spotlight for every 3 sqm of lighting
  • Power supply (3 kW) incl. 3-way main socket
  • Pre-show and daily cleaning
  Rebooking price**
(until 13 December 2024)
Early-bird price**
(until 31 March 2025)
Regular price
(from 1 April 2025)
Row stand 617 Euro/sqm 626 Euro/sqm 641 Euro/sqm
Corner stand 674 Euro/sqm 583 Euro/sqm 699 Euro/sqm
Head stand 688 Euro/sqm 597 Euro/sqm 715 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Joint stands

Combine your forces! When booking a booth on one of our joint stands, stand space and construction, as well as equipment and services are included – and the SPS team takes care of the organization.

Joint stand Automation meets IT – special Feature Cybersecurity

Benefit from increased visibility and minimal organizational effort by participating in the joint stand "Automation meets IT – special Feature Cybersecurity" and position yourself as an expert for digitalization, cybersecurity and Industry 4.0.

Participation on the joint stand Automation meets IT – special Feature Cybersecurity (9 sqm): 7,299 Euro*

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT
Register now
  • Floor space including stand construction
  • Organizational support, construction and dismantling of the booth
  • Three exhibitor passes
  • Listing of your company in all exhibitor directories (print & online)
  • Listing of your company on the homepage under the heading "Special Interest“
  • Advertising materials such as banners, signatures, etc. to promote your trade fair participation

Stand equipment

  • Open, high-quality booth construction
  • Placement of the company name on stand boundary wall
  • Electricity connection incl. consumption and 3-socket outlet (up to 3 kW, 230 V, 16 A), lighting
  • Lighting
  • Bridge table, three bar stools, lockable counter
  • Daily booth cleaning service
  • Daily booth guarding
  • Wi-Fi 25Mbit/s included

Joint area

  • Uniform booth design with high visibility
  • Storage area for common use incl. lockable closet
  • Service hostess at the information counter
  • Exhibitor catering (water, coffee and snacks) 

The above mentioned stand equipment is mandatory. Additional services (e.g. graphics, furniture, monitors, etc.) can be ordered subsequently.

Your company works in the field of at least one of the following topics:

  • IT management for manufacturing
  • Cloud- and edge-based solutions and services
  • Security measures for manufacturing – NEW: incl. Special feature cybersecurity displayed in an own area
  • IoT- and AI-based solutions
  • Open Source

Our Start-up Area

As a young company, the best place to showcase your innovations and solutions is in the dedicated Start-up Area at the SPS – visible, targeted, and right at the heart of it all. Benefit from international synergy effects and direct access to real decision-makers from the industry.

Participation in the Start-up Area (8 sqm) : 3,999 Euro*

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT
Register now
  • Stand space including booth construction
  • Organizational support, setup and dismantling of the booth
  • Two exhibitor passes
  • Entry of your company profile in all exhibitor directories (print & online)
  • Labeling your company as "special interest” on the website
  • Advertising materials such as banners, signatures, etc. to promote your trade fair participation
  • 1 pitch at the SPS forum

Stand equipment

  • Open, high-quality stand construction
  • Fascia with inscription “Start-up Area” 
  • Power supply and 3-way socket (up to 3 kW, 230 V, 16 A)
  • Lighting
  • Wi-Fi 25Mbit/s included
  • Lockable counter
  • Communal checkroom at the exhibition stand
  • Daily stand cleaning and waste disposal
  • Daily booth guard

The above mentioned stand equipment is mandatory. Additional services (e.g. graphics, furniture, monitors, etc.) can be ordered subsequently.

  • The company was founded no more than 10 years ago.
  • The company does not exceed a maximum annual turnover of 10 million euros.
  • The company does not own a majority shareholding with more than 10 million euros in annual sales.
  • The offer is only valid for companies that have not been a main exhibitor at the SPS in the past.
  • The offer is limited to a maximum of 3 participations (no booking of an own stand area has been made so far).

Stand construction made easy

You’ve already booked your stand space – now let’s build your presence. Whether you need a rental booth or a custom stand solution, our stand construction partners are here to help. Submit your request directly and get started with planning.

Choose between the rental stands Basic, Comfort and Premium and order them using the stand configurator of Holtmann+.

System stand

Basic: 138 Euro/sqm plus VAT
Comfort: 158 Euro/sqm plus VAT
Premium: 188 Euro/sqm plus VAT

Sample stand construction package:

  • Carpet rips ECO
  • Name board
  • Panels
  • Spotlight
  • Lockable cupboard
  • Power supply, up to 3 kW included
  • Seating area
  • Cleaning service
Configure your booth now

System stand

Superior: 352 Euro/sqm plus VAT

Stand construction package superior – features:

  • Carpet rips cradle to cradle
  • Wall construction made of printable fabric
  • Wall elevation including background lighting
  • Separate meeting area including lounge furniture
  • Counter including bar stool
  • High table with bar stools
  • Power supply, up to 3 kW included
  • Pre-show and daily cleaning
Learn more and book now

Fairconstruction allows you to choose your exhibition stand in four simple steps: Do use the stand configurator to design your own booth without obligation and get an initial overview of the costs involved.

Configure your booth now

Sales & Marketing Services

With the SPS Sales & Marketing Services (SMS), you can increase your company’s visibility – digitally, and effectively.

Your company profile on the website and in the app ensures a strong presence around the trade fair. With voucher codes, you can send targeted invitations and initiate conversations early on.

Our three SMS packages combine services that are precisely tailored to support your trade fair goals. Take a look at your options – we’ll be happy to advise you on the best choice.

SMS Basic

Mandatory

  • 10 product groups, 5 product pages, and 5 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 5 per sqm (for co-exhibitors: 50 voucher codes)
  • 5 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 2 licenses

Price: €1,350

Our tip!

SMS Classic

  • Company logo in the exhibitor search and in the hall plan online
  • 12 product groups, 5 product pages, and 5 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 12 per sqm
  • 5 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 2 licenses

Price: €2,430

SMS Premium

Limited to 20 packages

  • Company logo in the exhibitor search and in the hall plans online
  • Video upload in your company profile
  • Product presentation at one of the exhibition forums (20 minutes)
  • 15 product groups, 7 product pages, and 7 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 25 per sqm
  • 15 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 15 licenses

Price: €7,950

SMS Package Advisor: Not sure which package is right for you?Then try our brand-new SMS Package Advisor – by answering just a few quick questions, you’ll receive a tailored package recommendation.

FAQ registration process

Registration is possible as of now. 

There is no closing date for registration. However, the SPS has a high re-booking rate. We therefore recommend early registration so that we can do our best to accommodate your preferences, whenever possible.

Please note the deadlines of our stand rental prices.

Hall layout planning starts in spring. As soon as we have checked the placement possibilities, we will contact you with a stand offer.

Please note that hall layout planning involves coordination processes and waiting times may occur.

You will receive the stand confirmation after acceptance of the offer. The contractual relationship starts with the stand confirmation.

The rent for the stand is due in two equal installments. The first installment (request for installment) shall be invoiced to the contracting partner and shall be due immediately. The second installment (final invoice) minus payments already made shall be charged at the earliest three months prior to the start of the event and shall likewise be due immediately.

The general terms and conditions of the SPS 2025 can be found here.

Exhibition preparation

We provide comprehensive support for the preparation of your trade fair presentation with all services from a single source.

Unauthorized directories

Unfortunately, numerous service providers publish unauthorized directories.

Please note the following warning notice.