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Mesago SPS 2023

Exhibit where automation inspires.

Your innovations and solutions deserve visibility – and the right audience. Become an exhibitor at the SPS and show the automation industry what sets your company apart. Here, you'll find everything you need to know for your participation.

Support and contact

Below you will find all relevant information for your SPS participation. But of course, we are always at your side to provide you with personal advice. So please do not hesitate to contact us! 

You are already an SPS customer? Then your hall contact will be happy to assist you.
Our colleagues Toni Baric, Rico Barth and Jan-Luka Will will be happy to advise new exhibitors at any time.

Toni Baric

Sales Manager New Sales

Toni Baric

Rico Barth

Sales Manager New Sales

Rico Barth

Jan-Luka Will

Sales Manager New Sales

Jan-Luka Will

Participation options

From simple stand space to full-service exhibiton packages – we work with you to create a presence that’s impactful, professional, and tailored to your exact needs.

Three steps to your SPS participation

Registration

Step 1: Register non-bindingly via our online form and let us know your placement preferences. If you have questions about the registration process, our guide will help you step by step.

Would you prefer personal advice? Our team for new exhibitors is happy to support you with your planning.

Step 2: Once registration is successful, it will be confirmed by e-mail. The allocation of the stand spaces begins in spring. For more details, please refer to the FAQ section.

Step 3: At the appropriate time, we will send you a non-binding booth offer. Once you accept the offer, your participation as an SPS exhibitor is confirmed.

Stand space prices*

  Rebooking price**
(until 9 January 2026)
Early-bird price**
(until 31 March 2026)
Regular price
(from 1 April 2026)
Row stand 270.00 Euro/sqm 280.00 Euro/sqm 295.00 Euro/sqm
Corner stand 328.00 Euro/sqm 338.00 Euro/sqm 355.00 Euro/sqm
Head stand 343.00 Euro/sqm 352.00 Euro/sqm 370.00 Euro/sqm
Island stand 357.00 Euro/sqm 365.00 Euro/sqm 385.00 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Plan smartly and without obligation. With our budget calculator, you always have your estimated stand costs in view.

Worry-free at the SPS

Enjoy a particularly smooth and stress-free participation at the SPS 2026 with our stand packages. When booking an exhibition package, everything is taken care of: stand space, construction, equipment, and essential services are all included.

Basic-20250821_stand2vLogo_Kunde
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Single-shell wall system (height: 2.5 m)
  • Slide-in fascia mounted on rear wall
  • Panel labeling (black)
  • Lockable cubicle (1 sqm)
  • Furniture set: 1x table and 2x chairs (color options available); from 20 sqm: 4x chairs
  • 1x spotlight LED per 4 sqm stand space
  • 1x wastepaper basket
  • 1x coat rack
  • Power supply (3 kW) incl. 3-socket outlet
  • Daily cleaning service
  Rebooking price**
(until 9 January 2026)
Early-bird price**
(until 31 March 2026)
Regular price
(from 1 April 2026)
Row stand 413.00 Euro/sqm 422.00 Euro/sqm 466.00 Euro/sqm
Corner stand 471.00 Euro/sqm 480.00 Euro/sqm 530.00 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Komfort_Eckstand
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Single-shell wall system, no visible frames (height: 2.5 m), wall supports if needed
  • Lockable cubicle (2 sqm)
  • Signboard above the cubicle incl. digital printing (visibility)
  • Furniture set: 1x table and 2x chairs (color options available); from 20 sqm: 4x chairs
  • 1x leaflet stand
  • 1x counter incl. front logo print
  • 1x wastepaper basket
  • 1x coat rack
  • 1x spotlight LED per 4 sqm stand space
  • Power supply (3 kW) incl. 3-socket outlet
  • Daily cleaning service
  Rebooking price**
(until 9 January 2026)
Early-bird price**
(until 31 March 2026)
Regular price
(from 1 April 2026)
Row stand 437.00 Euro/sqm 445.00 Euro/sqm 489.00 Euro/sqm
Corner stand 494.00 Euro/sqm 503.00 Euro/sqm 553.00 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Premium_Eckstand
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Single-shell wall system, no visible frames (height: 2.5 m), wall supports if needed
  • Lockable cubicle (2 sqm)
  • Raised cabin front (height: 1.0 m)
  • Full-surface foil print on cabin front (2.0 m x 3.5 m)
  • Furniture set: 1x table and 2x chairs (color options available); from 20 sqm: 4x chairs
  • 1x leaflet stand
  • 1x counter incl. front logo print
  • 1x sideboard lockable
  • 1x wastepaper basket
  • 1x coat rack
  • 1x spotlight LED per 4 sqm stand space
  • Power supply (3 kW) incl. 3-socket outlet
  • Cleaning service (pre-show and daily cleaning)
  Rebooking price**
(until 9 January 2026)
Early-bird price**
(until 31 March 2026)
Regular price
(from 1 April 2026)
Row stand 483.00 Euro/sqm 492.00 Euro/sqm 536.00 Euro/sqm
Corner stand 543.00 Euro/sqm 552.00 Euro/sqm 607.00 Euro/sqm
Head stand 559.00 Euro/sqm 568.00 Euro/sqm 626.00 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Superior_Eckstand_schwarz_hellerTeppich
This picture serves as an example. Deviations may occur depending on the size booked.

The following services are included*:

  • Stand space
  • Assembly and dismantling
  • Carpet rips ECO (color options available)
  • Wall construction made of fabric (fully printable) 2.5 m high, wall support if needed
  • Locable cubicle (2 sqm) incl. coat rack and shelf
  • Raised cabin front (height: 1.0 m) incl. full-surface textile graphics and backlighting (long-distance effect)
  • Separate meeting area with slatted walls incl. 4x armchairs, 1x side table (colors selectable), 4x spotlights
  • 1x brochure stand
  • 1x counter (selectable color) incl. front logo print and bar stool
  • 1x high table with 4x bar stools (selectable color); from 48 sqm: double quantity
  • 1x wastepaper basket
  • 1x spotlight LED per 3 sqm stand space
  • Power supply (3 kW) incl. 3-socket outlet
  • Cleaning service (pre-show and daily cleaning)
  Rebooking price**
(until 9 January 2026)
Early-bird price**
(until 31 March 2026)
Regular price
(from 1 April 2026)
Row stand 623.00 Euro/sqm 632.00 Euro/sqm 647.00 Euro/sqm
Corner stand 681.00 Euro/sqm 690.00 Euro/sqm 706.00 Euro/sqm
Head stand 695.00 Euro/sqm 704.00 Euro/sqm 722.00 Euro/sqm

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT

** The rebooking or early-bird price is only valid if you accept the stand space offered by Mesago with reference to the rebooking or early-bird price. If the offer is accepted later or not at all, the regular price applies.

Joint stands

Combine your forces! When booking a booth on one of our joint stands, stand space and construction, as well as equipment and services are included – and the SPS team takes care of the organization.

Joint stand Automation meets IT

Benefit from increased visibility and minimal organizational effort by participating in the joint stand "Automation meets IT" and position yourself as an expert for digitalization, cybersecurity and Industry 4.0.

Participation on the joint stand Automation meets IT (9 sqm): 7,299.00 Euro*

*The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 EUR per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 EUR per sqm
  • plus the legal VAT
Register now
  • Floor space including stand construction
  • Organizational support, construction and dismantling of the booth
  • 3 exhibitor passes
  • Listing of your company in all exhibitor directories
  • Listing of your company on the homepage under the heading "Special Interest“
  • Advertising materials such as banners, signatures, etc. to promote your trade fair participation

Stand equipment

  • Open, high-quality booth construction
  • Placement of the company name on stand boundary wall
  • Electricity connection incl. consumption and 3-socket outlet (up to 3 kW, 230 V, 16 A)
  • Bridge table, 3x bar stools, lockable counter
  • Daily booth cleaning service
  • Daily booth guarding
  • Wi-Fi 25Mbit/s included

Joint area

  • Uniform booth design with high visibility
  • Storage area for common use incl. lockable closet
  • Service hostess at the information counter
  • Exhibitor catering (drinks and light snacks)

As this is a shared booth, the following parts of the setup cannot be altered: electrical/water connections, LAN ports, general cable layout, and heavy furniture (bridge table, lockable counter). Additional services may be requested.

Your company works in the field of at least one of the following topics:

  • IT management for manufacturing
  • Cloud- and edge-based solutions and services
  • Security measures for manufacturing
  • Cybersercurity
  • IoT- and AI-based solutions
  • Open Source

Our Start-up Area

As a young company, the best place to showcase your innovations and solutions is in the dedicated "Start-up Area" at the SPS – visible, targeted, and right at the heart of it all. Benefit from international synergy effects and direct access to real decision-makers from the industry.

Participation in the Start-up Area (8 sqm): 1,537.00 Euro*

* The following charges apply in addition to the stand space price:

  • plus AUMA-fee (charged for the Association of the German Trade Fair Industry) of 0.60 Euro per sqm
  • plus the selected Sales and Marketing Services (SMS) package. For details on the SMS packages, please refer to your registration documents.
  • plus waste disposal service by NürnbergMesse GmbH during assembly, dismantling and event: 5.95 Euro per sqm
  • plus the legal VAT
  • Stand space including booth construction
  • Organizational support, setup and dismantling of the booth
  • 2 exhibitor passes
  • Entry of your company profile in all exhibitor directories
  • Labeling your company as "special interest” on the website
  • Advertising materials such as banners, signatures, etc. to promote your trade fair participation
  • 1 pitch at the SPS stage

Stand equipment

  • Open, high-quality stand construction
  • Fascia with “Start-up Area” lettering
  • Power supply and 3-socket outlet (up to 3 kW, 230 V, 16 A)
  • Stand lighting
  • Wi-Fi 25Mbit/s included
  • Lockable counter
  • Daily booth cleaning and waste disposal
  • Daily booth guard

The above-mentioned stand equipment is mandatory. Additional services (e.g. graphics, furniture, monitors, etc.) can be ordered subsequently.

  • The company was founded no more than 10 years ago.
  • The company does not exceed a maximum annual turnover of 10 million euros.
  • The company does not own a majority shareholding with more than 10 million euros in annual sales.
  • The offer is only valid for companies that have not been a main exhibitor at the SPS in the past.
  • The offer is limited to a maximum of 3 participations (no booking of an own stand area has been made so far).

The “Start-up Area” is exclusively reserved for international companies. German companies are warmly invited to apply for the joint stand “young INNOVATORS”.

Stand construction made easy

You’ve already booked your stand space – now let’s build your presence. Whether you need a rental booth or a custom stand solution, our stand construction partners are here to help. Submit your request directly and get started with planning.

Choose between the Comfort, Premium and Superior booth packages. Booking will be available from spring 2026.

System stand

Comfort: 158.00 Euro/sqm plus VAT
Premium: 188.00 Euro/sqm plus VAT
Superior: 320.00 Euro/sqm plus VAT

Example stand package Comfort – equipment:

  • ECO carpet flooring
  • Tower attachment cabin incl. foil print (long-distance visibility)
  • Wall elements
  • Spotlights
  • Lockable cabin
  • Power connection, up to 3 kW consumption included
  • Seating area
  • Daily cleaning

Booking will be available from spring 2026.

System stand

Natural: 265.00 Euro/sqm plus VAT

Stand package Natural – equipment:

  • ECO ribbed carpet flooring
  • Wall construction covered with ecological three-layer panels
  • Illuminated frame element with integrated fabric covering
  • Fabric covering in side wall
  • Lockable cabin
  • Furniture set: 1 x white standing table, 4 x white bar stools
  • Counter
  • Power connection green energy (3 kW) incl. 3-socket outlet
  • Cleaning
  • Power connection, up to 3 kW consumption included

Fairconstruction allows you to choose your exhibition stand in four simple steps: Do use the stand configurator to design your own booth without obligation and get an initial overview of the costs involved. Booking will be available from spring 2026.

Sales & Marketing Services

With the SPS Sales & Marketing Services (SMS), you can increase your company’s visibility – digitally, and effectively.

Your company profile on the website and in the app ensures a strong presence around the trade fair. With voucher codes, you can send targeted invitations and initiate conversations early on.

Our 3 SMS Packages combine services that are precisely tailored to support your trade fair goals. Take a look at your options – we’ll be happy to advise you on the best choice.

SMS Basic

Mandatory

  • 10 product groups, 5 product pages, and 5 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 5 per sqm (for co-exhibitors: 50 voucher codes)
  • 5 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 2 licenses

Price: 1,390.00 Euro

Our tip!

SMS Boost

  • Company logo in the exhibitor search and in the hall plan online
  • 12 product groups, 5 product pages, and 5 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 12 per sqm
  • 5 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 2 licenses
  • 5 digital job postings on the SPS CareerDrive

Price: 2,450.00 Euro

SMS Best

Limited to 20 packages

  • Company logo in the exhibitor search and in the hall plans online
  • Video upload in your company profile
  • Product presentation at one of the exhibition forums (20 minutes)
  • 15 product groups, 7 product pages, and 7 keywords for full-text search in the company profile
  • Voucher codes for Expo Passes (100% discount code for your visitors) – 25 per sqm
  • 15 voucher codes for VIP Passes (100% discount code for your VIP visitors)
  • Lead management with Lead&Track – 15 licenses
  • 10 digital job postings on the SPS CareerDrive

Price: 7,990.00 Euro

SMS Package Advisor: Not sure which package is right for you? Then try our brand-new SMS Package Advisor – by answering just a few quick questions, you’ll receive a tailored package recommendation.

FAQ registration process

There is no closing date for registration. However, the SPS has a high re-booking rate. We therefore recommend early registration so that we can do our best to accommodate your preferences, whenever possible.

Please note the deadlines of our stand rental prices.

Hall layout planning starts in spring. As soon as we have checked the placement possibilities, we will contact you with a stand offer.

Please note that hall layout planning involves coordination processes and waiting times may occur.

You will receive the stand confirmation after acceptance of the offer. The contractual relationship starts with the stand confirmation.

The rent for the stand is due in two equal installments. The first installment (request for installment) shall be invoiced to the contracting partner and shall be due immediately. The second installment (final invoice) minus payments already made shall be charged at the earliest three months prior to the start of the event and shall likewise be due immediately.

The general terms and conditions of the SPS 2026 can be found here.

Exhibition preparation

We provide comprehensive support for the preparation of your trade fair presentation with all services from a single source.

Unauthorized directories

Unfortunately, numerous service providers publish unauthorized directories.

Please note the following warning notice.