Discover year-round offerings and advertising formats

Advertising and sponsorship opportunities at the SPS

Standing out starts long before the exhibition opens. To make an impact at the SPS, it takes more than a great booth. With the SPS advertising and sponsorship opportunities, you can increase your visibility and put your brand in front of the automation community.

SPS portfolio Partner offers Your topics in the event program Contact

Your brand in focus – with the SPS portfolio

Our SPS portfolio puts your brand where it belongs: in front of your target audience. Whether through high-impact on-site visibility, digitally connected opportunities or powerful formats for your content, our Marketing Solutions team is here to help.

Our bestsellers – your formula for success

Visitor zone at the SPS featuring a lounge area and branded spaces for enhanced visibility within the trade fair environment.

Visitor zone – your stage at the heart of the SPS

Position your company at the center of the action, where conversations turn into valuable connections.

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Distribution activity at the SPS with personal engagement of trade fair visitors by booth staff.

Distribution action

Your promotional materials – our service. Use our distribution service to draw attention with your custom giveaways – efficiently and directly.

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Exhibitor search displayed on a screen with highlighted top placement in the SPS product groups.

Top of Product Group

Put your company in the spotlight – with a top position in the product group search results.

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Website featuring an integrated online banner within the content area for digital advertising.

Digital banners

Digital first: Reach your audience anytime, anywhere – mobile, flexible, and with maximum visibility.

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Splash screen displayed when launching the SPS app.

Splash screen – App launch screen

Maximum visibility: The splash screen puts your brand front and center the moment users open the SPS app.

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Newsletter banner – your message in the Inbox

Reach key decision-makers via the official SPS newsletter – with your message before, during, and after the trade fair.

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Put the portfolio to work – download now

Want more visibility? More reach? You’re in the right place.

Our SPS product portfolio shows you how to make your brand stand out – before and during the trade fair.

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Strong partner offers to reach your goals

The official daily newspaper of the SPS 2026

Stay informed with the latest from the trade fair – every single day. That’s THE OFFICIAL DAILY, the official newspaper of the SPS 2026. Covering everything from press conferences and trends to product highlights and innovations, it keeps visitors up to date with what’s happening on-site.

Use this platform to boost your brand visibility – right where the industry is watching.

Published by the trade magazine Computer&Automation in cooperation with the SPS organizer, Mesago Messe Frankfurt GmbH.

Get the Computer&Automation media kit

Product of the Year: Industrial AI wanted

For the first time in 2026, the Product of the Year readers’ choice awards by Computer&Automation will feature an exclusive special category for pioneering Artificial Intelligence (AI) innovations in industrial environments.

Together with Computer&Automation, we are looking for solutions that demonstrate how AI is being successfully applied in industrial practice. As an exhibitor at the SPS 2026, you have the opportunity to present your new or enhanced development to a broad professional audience and gain additional visibility for your innovation.

A special highlight awaits the top three entries: they will be invited to present their solution live at the SPS 2026 in Nuremberg.

Apply now

Showcase your topics

SPS stage presentation as part of the lecture program with an audience at the SPS.

Your innovations in the SPS program

As an exhibitor, you can present your topic live as part of the official lecture program. Register now and leave a strong impression.

Young talents explore automation technology at an SPS exhibition stand and test an industrial application.

Inspire the next Gen

At the SPS 2026, you will meet the talents of tomorrow. Whether through Guided Tours, the Makeathon, or strong on-site presence – win over the next generation for your company.