We are the partner of choice for starters, alternators, and 48V mild-hybrid starter generators (BRM - Boost Recuperation Machine). Whether for passenger cars, light and heavy commercial vehicles of all kinds, or buses, vehicle manufacturers worldwide trust SEG Automotive’s products - for more than 100 years. We bring our original equipment quality to the independent aftermarket, making it available for everyone.
SEG Automotive – our name says it all: “S” and “G” stand for our traditional product offerings for internal combustion engines, starters, and generators. These are connected by an “E,” symbolizing electrification. With electric motors for 48V mild hybrids and high-voltage vehicles, we have the right portfolio for an electrified future.
We are an original equipment manufacturer (OEM) with our own production facilities for starters, generators, 48V electric machines for mild hybrid applications, high-voltage electric machines, and electrical components. Based in the automotive region of Stuttgart, we have branches in 14 countries worldwide.
Emerging from the long-standing “Starter Motors and Generators” business unit of the Bosch Group in 2018, we represent over a century of development and manufacturing expertise.
Since becoming an independent company, the name SEG Automotive is now found on products for original equipment and aftermarket sales. Through the continuous expansion of our aftermarket activities, this brand is gaining recognition in the market.
We are the preferred partner for starters, alternators, and 48V mild-hybrid starter generators (BRM - Boost Recuperation Machine). Whether for passenger cars, light or heavy commercial vehicles, or buses, we offer suitable and reliable products for every application.
Nearly every third newly produced vehicle leaves the assembly line with a SEG Automotive product, making us one of the leading manufacturers of starters and generators. Our original equipment expertise and quality are also reflected in our aftermarket portfolio.
With our range of remanufactured starters and generators, we complete our portfolio for value-oriented repairs. Additionally, we contribute to more sustainable resource utilization and a reduction in CO2 emissions.
Our “Lean Back Quality” is characterized by OE-quality products with long service life, high reliability, optimal fit, and efficient, CO2-saving operation. Key to our quality promise is the predominantly certified series production according to OE standards, combined with 100% quality and functional testing. High quality translates to low failure rates, leading to satisfied workshop customers and fewer complaints for workshops and dealers.