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SPS 2021 to be complemented by “SPS on air” digital event

1 Jun 2021

As recently announced by Mesago Messe Frankfurt, this year’s SPS, which is taking place from 23 – 25 November 2021, will have a hybrid format. By connecting the physical world of the fair with a digital add-on, the organizer will be creating a holistic trade fair experience offering those interested around the world the chance to be part of the SPS 2021.

Copyright: Mesago
Copyright: Mesago

This year, following a year of almost entirely online experiences, Mesago Messe Frankfurt is once again focusing on an in-person event, accompanied by the online concept “SPS on air”. In tandem with the physical fair in Nuremberg, where attendees will once again have an opportunity to meet and interact in person, experience products and solutions live, and delve deeper into the subject matter, a live studio on the exhibition grounds will be broadcasting an extensive program consisting of top-class keynotes, presentations on current automation topics, discussion panels, and on-site impressions. The involvement of experts at the event allows for a range of live contributions and expert discussions.

“SPS on air” to focus on the latest trends in automation

Expert presentations, panel discussions, interviews with experts, or workshops on specific tops – the range of offerings is wide and varied, and will be available both online, as well as after the event. The main areas of focus of the “SPS on air” will be the Digital Transformation / Industry 4.0, Industrial Communication, Safety and Security, New Logistic Methods and Robot Integration, Data-Driven and Intelligent Concepts for Control and Visualization, and Use Cases for AI. Mesago is thus creating a link with the physical SPS. Many of the products, innovations, and solutions that await visitors on the exhibition grounds will be covered in a variety of ways on the digital platform.

“Trade fairs provide an opportunity to build and cultivate business relationships, to network with others, and experience the various products and offerings with all of your senses. Online offerings can never replace that. However, for those who cannot attend the SPS in person this year, the “SPS on air” provides an opportunity to follow the SPS 2021 digitally and we hope that next year, they may once again be able to visit us on site,” says Sylke Schulz-Metzner, Vice President SPS at Mesago.

The various channels of the “SPS on air” will give online visitors, exhibitors, and speakers an opportunity to connect with one another, ask questions, have discussions, and also strengthen and establish new relationships.

Stay up to date

The organizer of the trade fair and hybrid offering will be posting regular updates regarding the event at Those interested can check this website for all the information they need to attend.

About Mesago Messe Frankfurt
Founded in 1982 and now located in Stuttgart, Mesago Messe Frankfurt specializes in exhibitions and conferences on various topics of technology. The company belongs to the Messe Frankfurt Group. Mesago operates internationally and is not tied to a specific venue. With 160 members of staff, Mesago organizes events for the benefit of more than 3,300 exhibitors and over 110,000 trade visitors, conference delegates, and speakers from all over the world. Numerous trade associations, publishing houses, scientific institutes, and universities work closely with Mesago as advisers, co-organizers, and partners. (

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress, and event organizer with its own exhibition grounds. The Messe Frankfurt Group has around 2,500* employees across 30 subsidiaries. In 2020, the company generated annual sales of around €250* million after closing 2019 with annual sales of €738 million. Even in the difficult times of the coronavirus pandemic, we have maintained close ties with our associated industries around the world. Messe Frankfurt efficiently supports its customers’ business interests in three main business areas: Fairs & Events, Locations, and Services. One of the main advantages that sets its corporate group apart is its dense sales network, which covers all the regions of the world. Meanwhile, Messe Frankfurt’s comprehensive range of on-site and online services ensures that customers across the globe enjoy a consistently high level of quality and flexibility when planning, organizing, and running their events. We are enhancing our online expertise with new business models. Our wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel, and food services. The company, which is headquartered in Frankfurt am Main, is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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* Preliminary figures for 2020