Organizer Mesago Messe Frankfurt is confident that the protection and hygiene concept approved by the Bavarian State Government will enable it to stage a successful and safe SPS 2021 for all attendees under these ‘new normal’ conditions: “In these times when everything is different, one thing has remained constant: The need for innovation and personal interaction within the automation industry. We will finally be able to cater to this need again in 2021 and take a step towards a new normal despite the coronavirus. Not only is this what the automation industry wants, it is what it needs right now,” says Martin Roschkowski, President of Mesago Messe Frankfurt.
Many well-known companies, including the largest exhibitor at the Show, Siemens AG, as well as Phoenix Contact, Beckhoff, SICK, and Pepperl+Fuchs will be represented at SPS 2021 in Nuremberg.
Successful exhibition visit
In addition to numerous product presentations and intelligent solutions, visitors to the SPS will benefit from direct personal discussions and professional exchanges with experts, especially this year that has so far been dominated by digital media-based communication. Presentations and live demonstrations round off the trade fair visit.
Shared booth and forum to complement trade fair
Attendees can also obtain extensive insights into specific topics and ask providers for advice on their particular requirements at the “Automation meets IT” shared booth in Hall 6.
For the first time, the German industry associations VDMA and ZVEI will together hold the trade fair forum in Hall 3, offering high-quality, topic-specific presentations and podium discussions. Here, visitors can brush up on the latest issues affecting the industry, enjoy intensive discussions with specialists, and put in the groundwork for innovative automation solutions.
Protection and hygiene concept
Protecting the health of all exhibitors, visitors, service partners and employees is the top priority for the organizer and so a comprehensive protection and hygiene concept that meets the requirements of the Bavarian State Government has been developed together with NürnbergMesse. The concept, which is based on the three pillars of organization, social distancing, and hygiene, ensures that health risks are reduced to a minimum. Visitors should note that registration must be done in advance of the event as access will only be permitted to those with proof of vaccination, testing or recovery and the mandatory wearing of medical mouth-nose covering according to the infection protection measures introduced by the Bavarian government.
Complementary SPS on air online event
For many weeks now, work has been underway on a hybrid trade fair concept to complement the physical event and adapt the SPS 2021 to the new normal. The idea is to permit flexible participation for all, giving everyone the opportunity to participate in the event regardless of time, budget or travel restrictions. The digital content will continue to be available after the physical trade fair, thus enabling a flexible trade fair visit – physical, digital, or hybrid.
Important information for visitors
For detailed information about the protection and hygiene concept, tickets, SPS on air, special travel deals, and tips on getting ready for the event, visit sps-exhibition.com.
About Mesago Messe Frankfurt
Mesago, founded in 1982 and located in Stuttgart, specializes in exhibitions and conferences on various topics of technology. The company belongs to the Messe Frankfurt Group. Mesago operates internationally and is not tied to a specific venue. With 160 members of staff, Mesago organizes events for the benefit of more than 3,300 exhibitors and over 110,000 trade visitors, conference delegates, and speakers from all over the world. Numerous trade associations, publishing houses, scientific institutes, and universities work with Mesago closely as advisers, co-organizers, and partners (corporate.mesago.com).
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress, and event organizer with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services, both onsite and online, ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organizing, and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel, and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020