"As the event organizer, it is our responsibility to offer the best possible conditions for successful trade show participation as well as creating a platform for professional exchange. The entire industry has been longing for these personal encounters for almost two years now. In close consultation with the SPS Exhibitor Advisory Board, we have therefore decided to hold the event under these conditions," explains Sylke Schulz-Metzner, Vice President SPS at Mesago. The ruling means that only those vaccinated, recovered and PCR-tested persons will be allowed access to the exhibition grounds; the PCR test must not be older than 48 hours. In return, exhibitors and visitors can waive the requirement to wear mouth and nose protection. The obligation to maintain a minimum distance from other persons is waived, as are limits for the amount of people present.
Appropriate control points will be provided on the NürnbergMesse site to ensure compliance with these rules. Increased cleaning measures, disinfectant dispensers and regular air exchange in the halls continue to contribute to the safety of all involved. "Intensive consulting and technical discussions, as well as an exchange at eye level, are the core elements of the SPS and what automation engineers have been missing in recent years. These conditions enable us to meet these needs and almost restore a bit of normality," comments Schulz-Metzner.
Hybrid lecture program complements exhibition
The trade fair forum in Hall 3, jointly hosted by the ZVEI and VDMA associations, offers numerous exciting contributions: The discussion on "Value creation from machine data 4.0 - Win-win through partnership", which deals with a fair and individual-self-determined utilization of machine data, and the panel discussion "DC-System Concept for sustainable Factories" are examples. These talks center on innovative technologies that drive the achievement of international climate targets - an increasingly important topic in industry. The current shortage of raw materials will also be addressed in the trade show lecture program and the audience is invited to exchange ideas with speakers and panelists.
The digital event platform "SPS on air" will also feature top-class contributions. Christian Baudis, digital entrepreneur, futurist, and former head of Google Germany, will kick off the first day of the exhibition online with a keynote entitled “How Digital Technologies are Changing Manufacturing.” On Wednesday, where use cases for AI will be a focus topic, Dr. Henning Beck, neuroscientist, biochemist and German Science Slam champion, will discuss “Brain versus AI – Smart Automation for Tomorrow’s World.”
Hybrid and digital event tickets available
Registrations for this year’s automation industry highlight are now open. The hybrid event ticket allows both access to the on-site exhibition in Nuremberg and access to the accompanying digital platform "SPS on air". Visitors will therefore not only expand their network on site, but also make contact with digital participants from all over the world. In addition, a purely digital ticket is also available, which allows interested parties who cannot be present in person in Nuremberg access to the SPS and the innovations in automation.
Stay up to date
Tickets for the SPS 2021 are available at sps-exhibition.com/visitortickets. The organizer of the exhibition and hybrid offering will be posting regular updates regarding the event at sps-messe.de. Those interested can check this website for all the information they need to attend.
About Mesago Messe Frankfurt
Founded in 1982 and now located in Stuttgart, Mesago Messe Frankfurt specializes in exhibitions and conferences on various topics of technology. The company belongs to the Messe Frankfurt Group. Mesago operates internationally and is not tied to a specific venue. With 160 members of staff, Mesago organizes events for the benefit of more than 3,300 exhibitors and over 110,000 trade visitors, conference delegates, and speakers from all over the world. Numerous trade associations, publishing houses, scientific institutes, and universities work closely with Mesago as advisers, co-organizers, and partners. (mesago.com)
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress, and event organizer with its own exhibition grounds. The Messe Frankfurt Group has around 2,500* employees across 30 subsidiaries. In 2020, the company generated annual sales of around €250* million after closing 2019 with annual sales of €738 million. Even in the difficult times of the coronavirus pandemic, we have maintained close ties with our associated industries around the world. Messe Frankfurt efficiently supports its customers’ business interests in three main business areas: Fairs & Events, Locations, and Services. One of the main advantages that sets its corporate group apart is its dense sales network, which covers all the regions of the world. Meanwhile, Messe Frankfurt’s comprehensive range of on-site and online services ensures that customers across the globe enjoy a consistently high level of quality and flexibility when planning, organizing, and running their events. We are enhancing our online expertise with new business models. Our wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel, and food services. The company, which is headquartered in Frankfurt am Main, is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit: www.messefrankfurt.com
* Preliminary figures for 2020